Rebranding - Not Just My Business, but Myself.

My journey through motherhood reshaped how I see fitness, fulfillment, and balance—and now, I’m building a business that reflects all of that.

Every year around my boys’ birthdays, I feel this tug—another layer of myself coming back. First, it was a haircut. Then a closet clean-out. Highlights. A solo trip. And now? It’s time to look at how I work.

This year I’m not just rebranding my business—I’m rebranding my life.

I’ve always had an eye for movement and a brain wired to solve the puzzle. While I hold a Kinesiology degree, I never pursued physical therapy as a profession because in the US it’s another 3-5 years of very expensive schooling and I knew one day I would want to be home with my kids. Not working in an office or clinic all day every day.

I grew up with a mom who stayed home and showed up for every school showcase and field trip. I want that too. But I also have a deep drive to create, contribute, and challenge myself. As my kids grow more independent, I find myself with more space, more energy and more desire to give. The duality of motherhood is ever present in my life.

I’m finally pursuing new certifications and bringing all of my knowledge and experience together to support the women who need it most: moms. If a program works for them, it works for anyone. Moms are the hardest-working, most demanding (of themselves!) people I know. It took almost 20 years, but I think I’m finally doing the work I was always meant to do. My kids were the reason I waited—and the reason I’m doing it now.

And I'm doing it on my own terms. I'm changing my working hours and being really selective in taking new opportunities. I'm no longer worrying about what the "right" choice is or what I should do (well, mostly) but what is best for me and my family.

I’m redefining success as enough, not the most. For others, I want to provide a smarter way to train. For myself, I’m moving into a more sustainable way to work and a life that I really enjoy living.

And I know I’m not alone.

So many of us are navigating that same tension—between being fully present for our families and still wanting something of our own. Between doing it all and doing what actually matters. Between sacrificing for your family and needing to take care of yourself.

If you’ve ever felt lost or alone, overlooked in your own recovery, like you’re piecing yourself back together one layer at a time—I see you. I’ve been you. I'm here for you.

“Rebranding” is just my fancy way of saying I’ve decided these things no longer serve me so I’m going to change it. Next time you decide to make a change in your own life, feel free to put a fun PR spin on it too.

You deserve it.

Excerpted from my MAMASocial talk.